Creativity and tasteNovember 25, 20252 hr 10 min

The MikeyG Podcast Experience

Jesse and Think Agents - From Dyslexic Kid to Leading Global Giants: His Founder Mindset and Authentic Leadership Framework

JesseCreator of ThinkAgents and brand strategist

Portrait of Jesse

Explore an inspiring founder story as Jesse shares his incredible journey from a dyslexic kid in special education to directing the world's biggest bands and leading creative ventures.

Explore an inspiring founder story as Jesse shares his incredible journey from a dyslexic kid in special education to directing the world's biggest bands and leading creative ventures. This episode reveals Jesse's authentic leadership style and founder mindset that powered his rise from a camera operator to Red Bull Creative Director by 23, founder of an award-winning branding agency, and creator of ThinkAgents, an innovative AI open source protocol that puts emphasis on owning your own data and identity in the age of AI. Tune in to uncover the mentor strategies and grace mindset behind his success, and gain insights into how truth and authenticity define impactful entrepreneurship today.

The story of Jesse

Learning through pictures, stories, and solitude

Jesse spent early childhood around an Army base while his father moved from military service into the NSA and worked extensively. Time alone led Jesse to build stories and worlds in his imagination. Dyslexia and attention difficulties made conventional school frustrating, and support systems often placed him beside children with very different needs. Drawing became a practical learning tool because doodling helped him remember what teachers were saying.

Movies offered another way to study human experience from a safe distance. He replayed scenes mentally, examined how camera choices created emotion, and tried to understand how stories fit together. Because reading often required several passes, he learned slowly but deeply. That combination of visual thinking, persistence, and emotional structure later became central to his filmmaking, creative direction, and brand strategy.

Turning access, mentorship, and truth into a career

As a college freshman, Jesse met a touring visual director and offered to carry equipment simply to learn. When another operator missed a show, Jesse was handed a camera; a few performances later he was directing live concert feeds. The opportunity led to work with major bands and then the Red Bull Music Academy, where he became a media and creative director at 23 and learned how culture, events, and marketing reinforce one another.

He later built an agency of roughly 60 people. The pressure to repeat successful work led him to mentors who forced him to define story and purpose clearly. Jesse organized his agency around a direct principle: find what is already true in a client and bring it forward, rather than decorating weak positioning with claims the business cannot support.

Local, private agents and an open builder economy

ThinkAgents began with the Think standard, a shared framework intended to let agents communicate, compose capabilities, and run locally without requiring users to surrender identity or data. The team then introduced personal Think agents and developed a Chromium based agentic browser where inference can happen on the user's computer. Builders can create specialized agents, connect them to the browser, and monetize them through an application marketplace.

An incubator supports new agent companies and returns portions of their token supplies to the early community, aligning users, builders, and supporters. Jesse's current role combines brand building, incubation, and community matchmaking. He is most excited by work happening without central permission, as members help one another form teams, win contracts, and turn individual expertise into privately owned tools that can participate in a broader open economy.

Three ideas

What stays with you

  1. 01

    Drawing and visual storytelling helped Jesse learn in a school system that did not fit his dyslexia.

  2. 02

    Early access to live production became a career because he volunteered, learned from experienced mentors, and accepted responsibility quickly.

  3. 03

    ThinkAgents combines local AI, open standards, a browser, and a builder economy designed to keep data and agency with users.