Creativity and tasteJuly 3, 20261 hr 57 min

The MikeyG Podcast Experience

Parzival on Project 89, AI Agents, and Building a Better AI Future

ParzivalDirector of Project 89 and AI narrative systems builder

Portrait of Parzival

In this episode, we sit down with Parzival, a visionary in Web3, crypto, and AI. From exploring the intersections of ARGs (Alternate Reality Games) and AI agents to building Project 89 over two decades, Percival’s story is nothing short of inspiring. He shares insights into navigating creativity, decentralization, and the transformative potential of blockchain and AI technology.

In this episode, we sit down with Parzival, a visionary in Web3, crypto, and AI. From exploring the intersections of ARGs (Alternate Reality Games) and AI agents to building Project 89 over two decades, Percival’s story is nothing short of inspiring. He shares insights into navigating creativity, decentralization, and the transformative potential of blockchain and AI technology. Dive deep into lessons from his unique upbringing, challenges in academia, and work in the realms of media theory and disinformation. This episode is packed with entrepreneurial wisdom, futuristic visions, and the ethos of building tech that bridges humanity and innovation. Find Parzival:

The story of Parzival

Creative play outside conventional systems

Parzival grew up in Toronto in a creative household. His father worked in advertising and brought home early computers, while both parents supported drawing and visual art. Comics, games, magic cards, books, and garage sales became recurring sources of play and experimentation. He attended alternative schools and later an arts high school, but struggled with the pressure attached to being labeled creative and with the structure of formal education.

His interests moved through art, media, philosophy, science, religion, and the study of consciousness. A mentor he met near university introduced him to Buddhist practice and shifted his emphasis away from unusual experiences toward the daily work of becoming a better person. Project 89 first appeared during this period as a radio show and an idea for immersive, reality spanning art.

Early language models and difficult company lessons

An anonymous Project 89 proposal circulated online for years before a small text adventure drew hundreds of people into a live alternate reality game. When AI Dungeon appeared, Parzival contacted its community and eventually joined the company, where he worked with early large language models at production scale and explored how generative systems could power games. After leaving, he founded a company to continue that work. Raising capital proved difficult.

An initial prompt design product received angel funding, but the team spent too heavily on marketing before reaching product market fit. Parzival returned to the broader engine he had wanted to build from the start. A later Project 89 post unexpectedly triggered rapid attention and several community created tokens, creating visibility but also new funding, governance, and responsibility questions.

A narrative engine for human and AI agents

Project 89 is intended as the first game powered by Argos, the broader alternate reality game operating system Parzival is building. Parzival describes the core technology as a narrative physics engine: a system that tracks people, agents, events, and choices across time and space so a story can adapt around participants. The intended outputs include missions, scripts, websites, audiovisual media, and eventually larger simulated organizations and worlds.

The project invites writers, artists, community members, developers, and other creators rather than treating technical skill as the only form of participation. Parzival deliberately uses the word agent for both people and AI systems because the design centers on collaboration. His stated aim is to use play and story to make rapid technological change more understandable while encouraging curiosity, self examination, compassion, and responsible treatment of machine collaborators.

Three ideas

What stays with you

  1. 01

    Project 89 began as a long running art and radio concept before becoming an active alternate reality game.

  2. 02

    Work at AI Dungeon gave Parzival early production experience with generative language models in games.

  3. 03

    The current engine is designed for adaptive stories created by human and AI agents together.